Je stanje na trgu LED stropnih in panelnih luči letos dobro?
With the maturity of LED technology, LED single product styles are more abundant, product functions are more personalized, and consumers' demand for LED products is also moving towards quality and health.
Material, ki se uporablja za LED stropne svetilke, določa kakovost
As an important part of home lighting products, LED ceiling lamps have become more and more concerned about the quality of ceiling lamps. For this reason, it is particularly important for LED companies to truly win the trust of consumers in the long run, and it is particularly important to "work hard" on the manufacturing side, which will directly determine the quality of LED ceiling lamps.
Kot vsi vemo, je material izdelka pomemben dejavnik, ki predstavlja in neposredno vpliva na proizvodne stroške podjetij za razsvetljavo. Lupina, čip in napajalnik so tri merila meril za svetlobne izdelke. Kako izbrati materiale za izdelke in katere materiale izbrati, sta neposredno povezana s trgom izdelkov. lokacija in cena.
Zadovoljite potrebe uporabnikov in osvojite trg
LED lighting products are now more than just lighting tools. In the home lighting environment, consumers pay more and more attention to the comfortable experience created by lighting products in the home, and they have higher personalization requirements for products. Among the brand companies surveyed, they also mentioned more views such as "meeting consumer needs" and "improving user experience", hoping to better meet consumer needs and provide the most suitable products and services for them to win consumers. trustee.
After the "price war" in the past few years, the competition in the industry is now more rational, and consumers pay more attention to product quality when purchasing products. Many emerging LED brands in China have won users from multiple sources: 1. Pay more attention to product technological innovation capabilities, and develop practical, convenient and innovative products on the basis of traditional LED lamps; 2. Ensure product quality, starting from the source, Starting from chips, driving solutions, materials, etc., to ensure that every product entering the market has passed the qualified inspection; 3. Improve the influence and reputation of your own brand, assist dealers or agents to develop downstream markets, advertising locations, product exchanges, etc. A series of brand promotion activities, etc.
Domače blagovne znamke so v skladu z mednarodnimi
According to the "Thirteenth Five-Year" Development Plan for Semiconductor Lighting recently released by the National Development and Reform Commission, in 2015, the gap between the domestic LED lighting industry technology and the international technology level is narrowing, and the contribution of Chinese lighting companies to the global market is also increasing; In 2015, the export value of LED lighting products in my country was about 12 billion US dollars, a year-on-year increase of 15 percent . In addition, international brands such as Osram, GE, Philips, Siemens and other big brands are slowly shrinking in the lighting business, and Chinese lighting companies will usher in greater development opportunities. Based on this, Chinese lighting brand enterprises pay more attention to international alignment in product RD and manufacturing, including material selection, technology, and cross-border cooperation.
Po mnenju industrijskih analitikov so domače blagovne znamke postale zrelejše na številnih tehničnih področjih LED, domače blagovne znamke pa so bolj popolne, pravočasne in natančnejše pri poprodajnih storitvah izdelkov-. Z vidika zastopnikov ali distributerjev imajo izdelki domače blagovne znamke razmeroma visoke stopnje dobička, raznolikost izdelkov, stroškovna učinkovitost in kakovost pa niso slabši od mednarodnih blagovnih znamk. Številne mednarodne blagovne znamke slepo stiskajo dobičke zastopnikov in distributerjev, dvigujejo prag sodelovanja, ustvarjajo zastopnike in distributerje. Trgovci so morali počakati in videti.
Različen položaj panelnih luči vodi do različnih cen
LED panelna luč je vrhunska-notranja razsvetljava. Z vidika oblikovanja zelene razsvetljave je svetlobni material LED plošče okolju prijazen, nizka poraba energije, svetlobna učinkovitost, svetlost osvetlitve in drugi vidiki so boljši od žarnic, postopoma nadomešča T8. Fluorescentna sijalka je žarnica kot vir svetlobe. . S postopnim upadanjem stroškov celotne svetilke zaradi obsežne-proizvodnje se LED panelne luči trenutno pogosto uporabljajo v komercialni in pisarniški razsvetljavi.
Čipi, napajalniki in materiali za ohišje niso le pomembni sestavni deli panelnih luči, temveč tudi glavni vir proizvodnih stroškov panelnih luči, predvsem čipov in napajalnikov, ki neposredno vplivajo na ceno celotne svetilke in so tudi eden od meril. za kakovost in razred svetilk. .
Prodor na trg se je močno in hitro povečal
Na področju LED panelnih luči je stopilo veliko podjetij, vendar zaradi različnih dejavnikov, kot so tehnologija in stroški, tržna uspešnost že dolgo ni zadovoljiva. Vendar pa so s skupnimi prizadevanji podjetij v industriji panelne luči postopoma dozorele in so jih potrošniki prepoznali in sprejeli, stopnja prodora na trg pa se je hitro povečala.
It is worth noting that in the domestic lighting industry, there has not yet been a "universal" brand in the field of panel lights, and more small and medium-sized enterprises are working silently to seize the right to speak within the scope of their respective coverage channels.
Ni težko opaziti, da so domača mala in srednja{0}}podjetja blagovnih znamk po dolgem obdobju kopičenja na področju panelnih luči nabrali določene prednosti v tehnologiji, izdelavi, proizvodnji, prodaji itd., in pridobili določeno pravico do nastopa na svojih močnih trgih.
Kakovost in blagovna znamka sta ključna
LED panelna luč ima edinstven dizajn. Svetloba prehaja skozi svetlobno vodilno ploščo z visoko prepustnostjo, da tvori enoten ploščat svetlobni učinek. Enakomernost osvetlitve je dobra, svetloba je mehka, udobna in svetla, kar lahko učinkovito lajša utrujenost oči. Življenjska doba je 10-krat daljša od fluorescenčnih sijalk in se lahko široko uporablja na stropih, stenah, kočijah, pultih in drugih mestih, kar postane pomembna izbira za pisarniško razsvetljavo.
Zaradi priljubljenosti in priljubljenosti LED panelnih luči na področju komercialne in pisarniške razsvetljave so zahteve za CRI, svetlobno učinkovitost in življenjsko dobo svetilk relativno visoke, torej mora biti kakovost celotne svetilke odlična. . Blagovna znamka je poleg kakovosti tudi pomembno merilo za uporabnike. Zato so nekateri v panogi opozorili, da ni mogoče prezreti učinka znamke, ne glede na to, ali je domača ali tuja, in bo celo vrednost znamke postala prevladujoč dejavnik. V ta namen morajo mala in srednja{0}}podjetja trdno stopiti na pot, ki ustreza njihovemu lastnemu položaju, nenehno razvijati trge, pridobivati stranke in rasti.
Ni dvoma, da morajo majhne in srednje{0}}znamke najprej izboljšati kakovost izdelkov, saj je za blagovno znamko dolg proces, da raste od majhne do velike. Samo z dobrimi rezultati v kakovosti lahko še naprej pridobivamo ugled v tem dolgem procesu; drugič, v službi moramo opraviti dobro delo. ;Poleg tega trdo delamo na nabavnih in proizvodnih procesih, poskušamo zmanjšati stroške, hkrati pa zagotavljati kakovost izdelkov, in si prizadevamo poudariti visoko stroškovno učinkovitost lastnih izdelkov.
